Our project design goals were:
1. Complete horizontal scaleability of all components
2. Responsive web design
3. Robustness
4. Rapid development
5. Platform separation
6. Continual Delivery
To do this we created a small cross functional team and spent an initial 4 days rapid prototyping and then demoed the (working) prototype at our company update. Off the back of that we received our licence to operate and started developing in earnest. We launched our MVP at the start of 2013 and have been continually deploying updates ever since. We smashed our revenue target for the year inside 3 months.
You can see the a video of the final prototype below:
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